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American Institute of Building Design (AIBD)

What The Simpsons did for architecture

Published 19 days ago • 2 min read

In April 2005, architect Frank Gehry guest starred in an episode of The Simpsons (00:00:39) in which he created a concert hall’s form by crumpling a piece of paper and directly translating that into a structure.

Gehry received public and critical acclaim simultaneously, which made him a pop-culture icon.

Gehry initially balked at his celebrity but steadily became more comfortable with fame.

“I think he now has some regret about the Simpsons,” says Paul Goldberger, a well-known writer and architecture critic.

“I think he did it initially because he was too flattered to say no. There’s a side of him that’s definitely got a lot of ego, and I think that side was excited like a child with the invitation and was unable to say no. The whole plot line—which is very funny of course—where he crumples up this piece paper, throws it on the ground, and looks at it and says, ‘Aha! It’s genius! This is it! This is the idea of the building!’ and designs the building around the crumpled paper is one that caused him grief because people ultimately thought this is how it works in reality. He was unintentionally encouraging the very misreading of his work that drives him nuts.”

The aftermath of Gehry's appearance on The Simpsons was a cocktail of amusement and regret.

Gehry reflected on the experience with a critical eye.

He expressed regret, not because of the exposure or the jovial parody, but because it contributed to a skewed perception of how architectural ideas are conceived and developed.

It became a lesson in the double-edged sword of fame and its impact on professional perception.

Today, Gehry uses his celebrity to get worthy projects off the ground, like a children’s mental health center in Watts, which he’s designing pro bono.

“He knows that his name being attached to it is going to make that project possible, whereas if it was done by somebody else, people might not put any money into it. He can leverage his celebrity to some social benefit, he’s become more sophisticated in doing that, and more eager to do so. He’d rather use his celebrity for that than the Simpsons. That sort of evolution that has come relatively late in life to him.” - Goldberger.

This shift signifies Gehry's dedication to leveraging his status for meaningful change, focusing on projects that embody social responsibility and contribute positively to communities.

While few of us may ever find ourselves cast in an episode of The Simpsons, we each possess the potential to make significant contributions to the fabric of our environments and our industry.

The AIBD Board of Directors is helping make today the best day of the week by seeking out and recognizing the AIBD Professional member who has made an outstanding contribution to the industry.

Given each year at the conclusion of their Design & Build Summer Conference, the AIBD presents the Designer of the Year Award to the member who has made the most outstanding contribution to the Institute in the past twelve months.

To nominate an AIBD Professional Member for Designer of the Year, download a Nomination Form and submit it to the AIBD Office on or before June 1st.

Your nomination will be considered for the award presented at the AIBD Design & Build San Antonio Conference on Saturday, July 27, 2024, during the evening's award gala.

We hope to see you nominated,
The A-Team

American Institute of Building Design (AIBD)

The American Institute of Building Design (AIBD) is a professional association that promotes the highest standards of excellence in residential building design. AIBD offers a variety of resources to its members, including continuing education, networking opportunities, and marketing assistance. AIBD is a valuable resource for anyone interested in a career in residential building design. If you want to improve your skills, network with other professionals, and stay up-to-date on the latest trends, AIBD is the perfect organization for you.

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